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Apple steps up the Watch game   

Originally positioned as a luxury brand, Apple Inc. has recently focused more on fitness, and is planning to make its best seller a smarter watch. The company plans to release a version of its smartwatch towards the end of this year, which connects directly to cellular networks. This is to reduce the device’s reliability on its own products, untethering to new range of functionality.

Apple watches currently need wireless connectivity, but this will change. The latest watches come with LTE chips, which are planned for release by the end of this year. The technology jumbo is currently in talks with carriers in the U.S. and Europe to offer cellular networks. But in the wearables market, Apple stands third preceded by Xiaomi and Fitbit. Apple clearly has big plans for Watch both in the health segment and as a gateway to the connected home,” said Carolina Milanesi, consumer tech analyst at Creative Strategies.

According to Bloomberg‘s report, the new Watch gets its modem by Intel Corp. after legal troubles with Qualcomm Inc. This is a big win for Intel, which has been trying to get its components into more Apple gadgets for many years.

Apart from adding a cellular chip, Apple is also looking at software changes – more of Siri enabled features with payment options in iMessage and much more in WatchOS 4.

Sources: Bloomberg, BBC

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