The internet search engine giant, Google has launched an instant messaging app, Allo with an integration of Google Assistance and has packed in a lot of features like smart reply and various options to enable sharing of photos, emojis as well as stickers. Allo is available for both Android and iOS platforms. The app uses phone numbers as a method to identify the users. Users who have downloaded Allo can also link their Google accounts through the app.
Allo has special features specially designed for Indian users in order to take on other instant messaging apps like WhatsApp and Hike messenger. Google has enabled smart replies in ‘Hinglish’ and included 200 stickers made by independent artists specially designed for Indian users. The smart reply feature allows users to respond to messages with just one tap. Along with that, the app adjusts to the responses of the user over time by learning from their behavioural pattern.
Allo has Google Assistance integrated on the software which helps in simplifying everyday tasks for users without interrupting their conversations and provides them convenience while chatting or sharing files with friends. One of the foremost important features is the built-in search which helps the user to search anything on Google by just typing @google followed by their search query. This allows users to continue the conversation in the chat window while running an online search of relevant information.
Google’s late entry into the instant messaging market in the presence of hoards of messaging app like Facebook messenger, Hike, WhatApp, etc. might prove to be a tough competition but Google has earned a name and has proven its worth and credibility in the market, in spite of late entry in a number of previous cases such as Google Chrome and Google search. All of which were introduced later that its competitors but managed to become key players in the market, slowly overtaking incumbents.
Allo has interesting features which the users may be psyched to try out but they also lack few other features which their competitors offer like voice calling and options to share large documents. By rolling out the new instant messaging app in the market, Google has tried to move away from the previous errors of merging Hangouts and Gchat. Instead, Google has introduced a separate slow-networks adaptable video chat application named Duo a month before Allo.
Allo’s mobile focus consumer-centric feature is an attempt to take over the mobile app based market and drive the users to use the app for personal purposes. Whereas apps like Gchat and Hangout are specifically designed for more professional, business usage.