The business of Haldiram, a snack manufacturer, grew 13 per cent clocking a combined revenue of more than Rs 4,000 crore in FY16. This business venture, which had a humble beginning in a small shop in Rajasthan’s Bikaner is also the market leader in traditional snacks.
“The Indian snack major is now twice the size of Hindustan Unilever’s packaged food division or Nestle Maggi and larger than the India turnover of the two American fast food rivals Domino’s and McDonald’s put together,” stated Economic Times.
Kamal Agarwal, who is a member of Haldiram’s founding family, said, “We understand Indian palate well and that comes handy while launching new products. We have increased our reach and developed products in-house that ensure quality control.”
Haldiram’s, said to be worth Rs 5000 crore, is the second largest Indian food brand after Parle and the leader in traditional snacks market, dominating five of its rivals — Bikanervala, Balaji Wafers, Prataap Snacks, Bikaji Foods and DFM Foods.
The company sells its products across three branches – for the northern region: Haldiram Snacks and Ethnic Foods, the Nagpur-based Haldiram Foods International for the western and southern markets, and for the eastern market: Haldiram Bhujiawala.
Image Source: Money Control