Nokia tries to regain its position with 3310

Nokia stepped back into the phone business on Sunday, as it reintroduced Nokia 3310, world’s most popular device in 2000. The new model comes with bigger screens and is priced at just 49 euros. The phone has a 22 hour talk time and one month of standby time which will potentially heighten the phone’s appeal as a backup for smart phone users.

At the mobile world congress in Barcelona, the telecom industry’s largest annual trade fair, Nokia’s Chief Executive Rajeev Suri was quoted saying “The love for the brand is immense. It gets a lot of affection from millions and millions of people.”

The world’s once dominant phone producer Nokia sold its then ailing handset operations to Microsoft for $7 billion in 2014, leaving it with its network equipment business along with a large patent portfolio.

Nokia had a fresh start last year by licensing its devices brand to a new company, HMD Global. It’s a new company led by ex-Nokia executives and is backed by Foxconn- Chinese electronics giant.

If analysts are to be believed, this Nokia 3310 will be among the top devices of 2017. It will have a special appeal for old Nokia fans in developed markets searching for an antidote to the overly populated smart phone world, while also making the younger crow interested.

Thomas Husson, consumer devices analyst at Forrester Research said, “HMD owns a retro hit and is surfing on the ‘vintage’ hype to re-create buzz around the Nokia brand.”






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