Amazon.com Inc. has acquired the maker of Blink security cameras for $90 million (Rs 580 crores), in a secret bet on the startup’s energy-efficient chips, as reported by Reuters.
The foundation and the price tag of the deal highlights how Amazon is vying to sell more than just the next big camera. Amazon is venturing into using the exclusive Blink chips, which could extend the battery life of gadgets and lower the cost of production. The online retailer is looking to work on its Cloud Cam and then tap into its Echo speakers using the Blink chips.
The in-house devices that Amazon develops are done with a view of building strong relationships with its customers. Both, the Cloud Cam and the Echo Speakers require power source through plug-ins.
The technology developed at Blink enables their cameras to work for 2 years at a stretch using just one pair of AA lithium batteries. This acquisition could give birth to a generation of gadgets that are heavy on direct current, thereby increasing the portability of the gadgets.
The deal so far hasn’t gathered significant attention. The camera producer declared its takeover by Amazon with inadequate details of interest in a December 21 blog entry.
Examiners have seen Blink as a component of the retailer’s technique for Amazon Key, another program where customers can set up a smart lock and reconnaissance camera so deliveries can be done by slipping bundles inside their homes when they are away. Amazon additionally observes opportunity in the surveillance camera market as home innovation extends.