Branded jewellers target smaller towns

Switch on Sun TV and you are sure to see a star like Vijay endorsing Joyalukkas and Tamannaah as the face of Kazhana jewellers. The famous Kalyan jewellers have roped in both Amitabh and Aishwarya Rai Bachchan as brand ambassadors. India’s infatuation with gold is long known. And now, with trendy designs, quality certificates and celebrities making it an aspirational product, organised branded jewellery stores are increasingly targeting smaller towns.

As reported by Mint, jewellery retailers such as Gitanjali, PC Jewellers and Tanishq have opened stores in Dehradun, which has a population of 1.7 million, about one-tenth of Delhi. These jewellery stores are tapping on the increasing purchasing power and demand for quality products of people from smaller towns.

Increasing competition in metros and lesser organised jewellery stores in the  no

Retail brand PC jewellers have opened stores in smaller towns like Dehradun, with a population of 1.7 million.
Retail brand PC jewellers have opened stores in smaller towns like Dehradun, with a population of 1.7 million.

n-metros are another attraction. Marketers have also realised the importance of volume growth which is effective in smaller towns as opposed to value growth in the metros.

Apart from Dehrandun, retailers are targeting Ajmer (Rajasthan), Bilaspur (Chhattisgarh), Indore (Madhya Pradesh), Solapur (Maharashtra) and Gwalior (Madhya Pradesh) among others. Places such as Satna (Madhya Pradesh), Begusarai (Bihar), Jharsuguda (Orissa), too, are on the radar of organized jewellery retailers.

Companies like Gitanjali have seen a rapid growth in sales thanks to the non-metros. Their share of revenues from the tier 2 cities in the last two years has increased from 40% to 50%, making the company put a logistics system in place to serve these areas.

Despite sky-rocketing gold prices, fluctuations in the exchange rates and inflation, India has seen a 27% increase in demand for gold as compared to 2011. It seems Indians have got used to the rising gold prices. But one also has to take into account that gold is not only seen as investment but is considered a premium gift during the festive and wedding seasons. And as long as these remain true, branded jewellery stores have every reason to prosper in the country.

Little bit of this, little bit of that.

From left to right: Novak Djokovic, Roger Federer, Rafael Nadal and Andy Murray


For the first time in 9 years, the game of tennis is drawing parallels to golf. Four different winners hold aloft the four Grand Slams, each equally worthy of proclaiming themselves as champion.

Serbia’s Novak Djokovic came back to take 2-1 lead and then hold his nerve in tight fifth to beat Nadal.

The last time tennis witnessed such contrasting winners was in 2003 – an aging Agassi won down under; then ATP No. 1 Juan Carlos Ferrero was victorious in Roland Garros; Federer stepped on the podium of greatness for the first time in SW19 and recent retiree Roddick promised America so much more with his win at Flushing Meadows.

Solid silver: Rafael Nadal poses with the men’s French Open trophy beating Djokovic on the way.

Tennis lovers were looking forward to a competitive treat the following year. Little did they know that the Swiss from Basel had other intentions. Roddick, Hewitt and even Safin were forced to mere silhouettes, as Roger Federer went on a rampage for the next 4 and a bit years. The coveted No. 1 spot was propelled to illustrious heights; number 2 was certainly becoming the first loser. In stepped Nadal and challenged Federer for court supremacy. The clay was his fortress which then expanded to grass and then the concrete. The Swiss maestro was humbled, however brief it might have been. The pivotal triumvirate emerged just last year, when Novak Djokovic resembled more of a superhuman until Federer partially clipped his wings at the French Open. That didn’t stop the Serb from picking up three Majors and on the way, giving Nadal haunting nightmares: the kind Federer suffered from.

Roger Federer made extended Britain’s wait for a Grand Slam beating Murray at Wimbledon.

Andy Murray carried the expectations of 56 million Brits and the weight of his own disappointment on his shoulders. He had challenged to break the supremacy of the trio, but tennis for him was as an elusive Olympus. His coach Ivan Lendl had lost his first five Major finals, and the Scot’s career drew a strange parallel. Winning the US Open showed Murray that he was indeed capably qualified to join strides with Federer, Nadal and Djokovic. There was a moment or two in the final though, where the darker shades of his frailties begun to spring up. He squandered a two set lead, and Djokovic was grinning with flashes of brilliance. The story would have been entirely different had Novak won the last set. Serbia would rejoice again, and Britain’s wait would extend – the ghost of Fred Perry still plaguing the isle. But the tale was scripted to be romantic.

Andy Murray overcame the odds as well as Djokovic for the US Open title.

So far, this year has been refreshing. Not that the years previous to it weren’t, but the fact that no player was able to dominate the ATP rooster completely, filled fans and followers of respective tennis camps with oodles of joy. Little could we fathom that the rankings in January, would determine the sequence of winners. Djokovic conquered Rod Laver arena and fizzed out as the year progressed before exiting the year on a high. The ATP World Tour Finals win was a hard earned one against Federer.

Novak Djokovic with the ATP World Tour Finals trophy beating Federer in straight sets.

Nadal rightfully stepped up to master the clay before his unfortunate injuries finally took a toll on him. An aging Federer proved that there was tennis still left in his heart, showcasing class and fitness beyond his years on his way to reclaiming number one. Murray forced tears of happiness, giving his nation an Olympic Gold along with the US Open crown. Whose year has it been? Well, for the sheer surprises that they have provided us with, Roger Federer and Andy Murray would have to battle it out.

Tennis, like any other sport, exhilarates and forces us to watch it with a feeling that it is more than just a game. It defines life for these athletes who have perspired so much to inspire us all. Their victories ensure that the game itself wins. It helps lay down cornerstones which hold as foundations for many of our dreams and aspirations.

Like George Orwell explains it, “All animals are equal, but some animals are more equal than others”.


Stabbed girl in Mumbai dies

No city for women

21 year old student, Payal Balsara of Chetana College succumbed to her injuries on Tuesday. Friends and family showed up at the girl’s residence, Prabhat Colony to attend her funeral. She had been battling for her life since December 22nd after being stabbed by her classmate at her Bandra(East) college. Her attacker, Nikhil Bankar stabbed and killed himself soon after.

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Bullying bosses are bound for the top spot

Dominant people have greater influence over others, research shows. This influence helps them to win out over more competent rivals. It could explain popularity of aggressive leaders in business and politics. ggressive leadership, like that of Donald Trump, left, evolved from resource and power battles from our evolutionary past, the researchers say. While the value of prestige, perhaps exemplified by Microsoft co-founder Bill Gates, right, has only increased with the rise of meritocracy in society

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Former UP CM’s party to merge with BJP

Time to merge

Kalyan Singh, Former Uttar Pradesh Chief Minister on Tuesday, in a function celebrating the 88th birthday of former PM A B Vajpayee, announced that  his party Rashtriya Jankranti Party would merge with the BJP in a rally to be held in Lucknow on January 21.

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Time Person of the Year

President Obama

Readers worldwide were pleasantly surprised when North Korea supremo, Kim Jong Un was named the ‘Person of the Year’.

Kim Jong Un was propelled to world centre stage for the second time this month after satirical newspaper the ‘Onion’ launched a spoof campaign bestowing him with the rather pomp title of ‘World’s Sexiest Man’.

In a statement released by Time executive editor Radhika Jones, the confusion was cleared. Time had published the Communist leader’s picture in its 19th December issue, stating him to be the unanimous choice. According to the magazine, it was the ‘unscientific decision’. Only the online votes for each candidate were counted while making the decision.

In this week’s issue, Time posted re-elected President Barack Obama as its ‘Person of the Year’. The call was made after including the readers’ online votes and the editors’ choice in the matter. A cumulative calculation was done, after which the former Harvard graduate emerged the winner, closely followed by Pakistan’s inspirational school student Malala Yousafzai and Apple’s CEO Tim Cook.

This annual tradition of selecting a Man of the Year began in 1927 with Time editors contemplating newsworthy stories possible during a slow holiday season. With what started as naming Charles Lindbergh as the first awardee, the title has gained prestigious ranks in media today.

A list that boasts on Albert Einstein, Mahatma Gandhi and even Adolf Hitler (rather embarrassingly for Time) attracts serious criticism, positive as well as negative. While traditionalists argue this year’s decision was rather straightforward, modern thinkers chose to disagree.

Obama may have rekindled hopes within his fellow Americans, that change he promised back in 2008 would indeed be a reality with his re-election. He was voted the ‘Person of the Year’ subsequently that year. But was his victory enough to put in on the cover, for a second time in four years? Does he deserve it more than a girl who stood up against the Taliban for what was right?

The answer, as they say, is lost in ‘Time.

Biotech salmon on the approval stage

atlantic salmon genetically modified
Genetically engineered and environment friendly!


US Food and Drug admin declared on friday that AquAdvantage Atlantic salmon developed by AquBounty Technology is finally environment friendly. It is the first genetically engineered animal approved for human consumption by the admin. A final decision will be made only after seeing what the public have to say to this for the next 60 days. However not everyone is in favor of this news. There are has been reports of the Center for Food Safety, US, planning to sue the FDA.

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