Youtube to expand work force to keep inappropriate content in check

Youtube has decided to expand its work force to ensure that all forms of extremist content undergo review. Reuters reports that more employees will be hired in 2018 so that all kinds of unsuitable content on the website can be monitored better and taken down promptly. Susan Wojcicki’s, CEO, Youtube in a blog post says that Youtube is attempting to take strict action to protect their users against inappropriate content. This is being done by enforcing stricter policies and bigger review teams.

 The ultimate aim for Google is to increase the total number of people working on the content that violates their policies to 10,000. They want to achieve this by 2018, according to Susan Wojcicki’s. She also mentions that “aggressive action” is being taken on comments and new comment moderation tools will soon be launched.

Last week, Youtube rolled out a new update on their recommendation feature which spotlights videos that users will find most interesting and gratifying. They overlooked concerns that this update might make users fall prey to misinformation and limit dissent since they will be exposed to too many like-minded opinions.

In the recent past, Youtube has faced serious back-lash and criticism from multiple advertisers and advocacy groups because of their inability to monitor the content on their website and the fact that such content may have a lasting impact on the society at large.

Sources:

Reuters, NDTV

YouTube to launch YouTube TV soon

On February 28 at a Los Angeles event, YouTube in a surprising announcement declared that it will launch its own streaming service- ‘YouTube TV’. The service will include a combination of live-streams of cable and broadcast television programs along with its own online video content.

The move is seen as parent company Google’s foray into cable networking for a paid subscription service to woo people who have not opted for traditional cable networks.

The service will launch as an independent app which will stream broadcast or cable networks to multiple devices such as tablet, mobile phones, computers and other devices with Chromecast.

For 35$ per month, YouTube TV will provide access to four major networks such as ABC, NBC, CBS and FOX along with nearly 35 channels. The app also offers up to six accounts so six people can share it but also have their own personalised offered recommendations as per their tastes.

No specific date has been mentioned for the launch of the service, but it is expected in the next few months.

The subscriptions also include unlimited cloud DVR storage; AI powered search and personalization as well as access to the content from YouTube Red.

YouTube CEO Susan Wojcicki has deemed it as ‘evolution of television’ and the service aims to “give the younger generation the content they love with the flexibility they expect.”

YouTube TV has many features but channels under other major networks such as Viacom and Turner Broadcasting are missing whereas some content is only available as add-ons.

 

SOURCES: THE VERGE, WIRED

IMAGE SOURCE: Ars Technica

Samsung’s Customer campaign hits 100 million views on Youtube

Samsung’s most recent client benefit battle appears to have struck the right chords with its target audience. The latest video campaign of Samsung where it has aimed to convey the impact of timely service has 100 million views. The campaign showcases a Samsung engineer making way to a remote hilly area in a service van to take into account a customer complaint of a television set.

Running high on emotional and social values, Samsung creative has shown the engineer taking the van through an extreme territory where he finds out the complaint was made by a blind girl.

The Electronics major Samsung, said that campaign film #SamsungService is the fastest advertising video to cross 100 million views in Consumer Electronics and Smartphones classification over all classes in India, as on February 20, 2017. “The film is also the fastest among advertising videos on YouTube in India to cross 100 million views and has so far garnered over 224,000 consumer engagements on various social media platforms,” says Samsung in its press release.

Samsung also claims it has achieved the growth in its Indian service network from 2000 to 3000 points.  Currently running with 535 service vans, Samsung has reach in over 6000 talukas across the India.

News Source: Economic Times, Financial Times 

Image Source:  Global News