Uber Technologies Inc has decided to pull off the tracking feature from its app which allows it to track a customer up to five minutes post a trip.
Starting this week, ‘ability to share location data only while using the app’, will be rolled out to Apple Inc iPhone users. It comes at a time when Uber is trying to recover from a series of crises culminating in the ouster of Chief Executive Travis Kalanick and Dara Khosrowshahi, the CEO of travel-booking company Expedia Inc prepares to become Uber’s new chief executive, as reported by Reuters.
Joe Sullivan, Uber’s chief security officer, said that he and his team have been working to bring in better customer privacy at Uber since he joined in 2015.
The change comes in just two weeks after Uber settled a U.S. Federal Trade Commission complaint that the company unsuccessful in protecting the personal data of drivers and passengers and was deceptive about its efforts to prevent snooping by its employees.
Sullivan said, the location-tracking update will initially only be available to iPhone users, but Uber intends to bring this change to Android devices as well.
These changes are a part of a series of updates expected in the upcoming year to increase privacy, security, and transparency at Uber, Sullivan added.