Drop in user time for Facebook

Image source: DADO RUVIC/REUTERS
Caption: It was observed users tend to spend less time on Facebook feed
Facebook tend to be slightly worried as the company sees drop in the users time spend online. It had announced major changes in January to be made on the news feed, but saw less user time even before that. In the last three months roughly 50 million hours a day was observed to be cut down by the users on the social media. For example, fewer viral videos were shown up on feeds.
Mark Zuckerberg went on record to say that, Facebook encourages personal interaction by helping people connect which is more important and is not much bothered about its drop of users online. “We can make sure the service is good for people’s well being and society overall” he added. The decline in users was recorded a little more than two minutes on an average basis, for 1.4 billion daily users.
Facebook’s largest advertising revenue is from US and Canada, and the very same countries saw the drop in daily users by nearly 7,00,000 to 184 million in a quarter. Zuckerberg says that Facebook users often stick around an ad if they show interest in one particular type.

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