The Kabali fever has hit the world as the movie is set to release this Friday, July 22. The housefull shows worldwide before the release of the movie, free auto rides to audience and giving free movie tickets for constructing public toilets has proven that the Thalaivar fandom is incomprehensible.
The movie is said to be released on 5000 big screens. Within 2 hours the tickets for the movie were sold at 400 theatres in United States. Europe’s largest theatre Le Grand Rex in Paris is already housefull. Advance booking in Chennai has filled the entire city theatres for first three days. SPI Theatres which has 27 screen showcasing 96 shows per day is also all booked. Firstpost reported that the first day at Vettri theatres is booked by friends, family and VIPs of the owner Rakesh Gowthaman.
LG Kiran Bedi tweeted that Puducherry government was giving free tickets to those who construct toilets in their house and the method has been working very well. Fyndus, a data processing Chennai startup and Bengaluru’s Opus declared a holiday on the day of Kabali release as reported by NDTV. With Kabali frenzy everywhere, the film is expected to break Bahubali records soon after its grand release.
Kabali, starring Rajinikanth and Radhika Apte has been directed by Pa. Ranjith. The teaser has already set the record of the highest viewed Asian film on YouTube crossing 25 million.
SS Rajamouli’s epic Bahubali goes beyond the big screen to be launched as a graphic novel series. Arka Media Works and SS Rajamouli announced their partnership with Graphic India to take the blockbuster Bahubali: The Beginning to millions of fans across the country, and to extend its reach beyond movies and make way for original comic books, graphic novels, animation, mobile short films and video games.
Commenting on the collaboration, Rajamouli said in a statement, “Extending the World of Baahubali beyond movies allows us to reach a larger audiences and that is really exciting for me. We are happy to be collaborating with Graphic India who I believe have the best knowledge and experience in this space”.
The graphic novel will unveil the characters and stories which could not be shown in the film. There will be much more story, drama, action and adventure interwoven into the comic. The focus is on digital content as of now, and they will venture into other mediums such as published books and other merchandise in the near future.
CEO of Arka Media Works Shobu Yarlagadda said, “Having created so many iconic stories and characters, there is no one more equipped than Graphic India, to take the story of Baahubali forward. We are very excited for what’s to come.”
Graphic India and Arka Media Works are also working on a larger animated project, tentatively titled, Bahubali: The Lost Legends.
Sources: Firstpost, Graphic India